Customers read highlights before the description. Always start with a verb. Use verbs, which describe actions (see, visit, enjoy, experience, explore, travel, etc.) to capture the traveler’s attention. Use short, informative phrases to summarise what the product has to offer.

 

Examples:

  • Travel by motorcycle through lush forests

  • See local offerings at a traditional market

  • Enjoy exotic, delicious cuisine

 

 

Go back to Describing your activity.