This section helps to sell your product so it is really important to get it right.  It will help to separate your product from your competition.

Think first, then write. Your aim is leaving the customer feeling confident, engaged and informed. 

Pretend you're a customer. What questions would you have before deciding to book?

Use descriptive language that explains what guests will see and do on the tour or activity from the beginning to the end.

Give a detailed itinerary so the traveler knows what exactly they will be doing, and what they will see, if they book your product.


Go back to Step 2.