GetYourGuide’s mission is to give the whole world access to incredible experiences offered by our local partners.


The Discovery Assistant represents the pursuit of our mission in curing the chaos and providing incredible experiences by reinventing the way we connect customers with experiences. 


It's an opportunity to grow your business since it provides more traffic, better visibility

unique customer insights, and higher conversion rates.


The Discovery Assistant 


The Discovery Assistant is an interactive filter that gives customers the possibility to configure their search so that when they discover an activity, it’s the right experience for them.


How the Discovery Assistant works


The interactive filter navigates customers directly to the activity they’re seeking based on their preferences.


The ranking is based on the principle of fairness and competitiveness as everything is done through an algorithm and a rotation criteria.


Benefits of the Discovery Assistant for local partners


We want to ensure that all our local partners can benefit from more traffic, better visibility, unique customer insights, and higher conversion rates.


The Discovery Assistant is an innovation and an opportunity to grow your business as it will provide:


  • More traffic directed to your products as we combine customer interests


  • Better visibility for your products as there is more space on the pages


  • Unique customer insights as we have better visibility on what customers want


  • Higher conversion rates as customers can find all configurations in 1 place


Benefits of the Discovery Assistant for customers


The Discovery Assistant will improve the customer experience by providing:


  • Better connection between customers and experiences: the Discovery Assistant navigates GetYourGuide customers directly to the product they’re seeking based on their preferences


  • Better expectations for customers


  •  A simplified discovery experience: the Discover Assistant helps the customer differentiate between experiences, as well as understand what’s included in a particular experience. This means that customers will be able to book more easily.


  • A diverse inventory that offers qualitative tours and activities