GetYourGuide’s mission is to give the whole world access to incredible experiences offered by our local partners.


The Discovery Assistant represents the pursuit of our mission in curing the chaos and providing incredible experiences by reinventing the way we connect customers with experiences. 


It's an opportunity to grow your business since it provides more traffic, better visibility, unique customer insights, and higher conversion rates.


The Discovery Assistant 


The Discovery Assistant is an interactive filter that gives customers the possibility to configure their search so that when they discover an activity, it’s the right experience for them.


Our tech team has been improving the core Search and Discovery Experience to help customers find your products more easily. We conducted extensive research and identified the key pain points shared by customers. These were:


  • No clear organization on pages


  • Limited visibility over the variety of activities available


  • An overwhelming number of choices


  • Fragmented availability


These pain points mean that 20%-30% of customers don’t find what they are looking for which is a lost opportunity for our mutual businesses.


This upgrade will solve these problems and represent the pursuit of our mission in curing the chaos. Travelers will be able to find your product more easily and book with confidence.


How the Discovery Assistant works


The interactive filter navigates customers directly to the activity they’re seeking based on their preferences.


Via the Discovery Assistant, we curate our pages to make sure customers aren’t overwhelmed by choice and can first decide on which experience they want to do (e.g. a Segway tour) and then tailor the experience to their needs (e.g. by duration or time). As a result, the products inside a Discovery Assistant product appear grouped together on the search results page.




The ranking is based on the principle of fairness and competitiveness as everything is done through an algorithm and a rotation criteria.


Benefits of the Discovery Assistant for local partners 


We want to ensure that all our local partners can benefit from more traffic, better visibility, unique customer insights, and higher conversion rates.


The Discovery Assistant is an innovation and an opportunity to grow your business as it will provide:


  • More traffic directed to your products as we combine customer interests


  • Better visibility for your products as there is more space on the pages


  • Unique customer insights as we have better visibility on what customers want


  • Higher conversion rates as customers can find all configurations in 1 place


Benefits of the Discovery Assistant for customers


The Discovery Assistant will improve the customer experience by providing:


  • Better connection between customers and experiences: the Discovery Assistant navigates GetYourGuide customers directly to the product they’re seeking based on their preferences


  • Better expectations for customers


  •  A simplified discovery experience: the Discover Assistant helps the customer differentiate between experiences, as well as understand what’s included in a particular experience. This means that customers will be able to book more easily.


  • A diverse inventory that offers qualitative tours and activities