Customers read highlights before the description. Always start with a verb. Use verbs, which describe actions (see, visit, enjoy, experience, explore, travel, etc.) to capture the traveler’s attention. Use short, informative phrases to summarise what the product has to offer.

Examples:

  • Travel by motorcycle through lush forests
  • See local offerings at a traditional market
  • Enjoy exotic, delicious cuisine



Go back to Step 2.